Over the last few years, the cosmetic industry has been flourishing rapidly worldwide. Swamped with innovative beauty products, the market ranges with a price tag from $10 – $500 (or more). It can be overwhelming for consumers to understand the difference between the products and fish out the convenient ones for them. Not knowing how to choose can rile up your money and leave you broke if you don’t spend it wisely. Hence, this blog will help you identify the difference between high-end and drugstore wholesale beauty products to save your pocket from going bankrupt.
What To Know
If we’re being honest, not every high-end brand deserves your money. A fancy name and beautiful packaging may seem tempting, but the product’s quality can be a false alarm. In such cases, many drugstore makeup products are more refined than quality and are available for a fraction of the money.
Therefore, ladies need to know where to spend their money and where to hold back, so they don’t empty their wallets on the wrong item.
Difference Between Drugstore & High-End Makeup
The most notable difference between high-end and drugstore makeup products is the packaging, quality, ingredients, and design depending upon the brand. Although high-end makeup brands have a reputation for serving a better caliber of products, drugstores can sometimes surprise and surpass big beauty brands’ standards.
There are a few differences between the two categories, and ingredients are not the main priority. The ingredient list only takes up 15% of the profit, while most of the price focuses on packaging, designs, and visuals.
The monetary value of a makeup product increases when it; ’s an exclusive item. As long as few notable people own it, the intriguing feeling of owning it will drive the market value up the roof. While many people focus on the price range between the two categories, they forget the essential part of the deal; product quality!
High-end makeup brands claim their products last up to the “24-hour wear test”. Although we can vouch for how true that is, some drugstore makeup takes the cake with their flourishing customer reviews. A consumer trusts the words of another person that has already bought and tested the product beforehand.
Moreover, price and quality are not the only factors contributing to high-end and drugstores beauty products. There’s so much more behind the scenes that the audience doesn’t know about.
What Makes A Brand High-end?
A high-end makeup brand doesn’t entirely depend on monetary values. Here are a few factors that contribute to the overall success of a makeup brand :
Brand Marketing
Selling Points
Quantity of Ingredients/packaging
Investments
Brand Marketing
One of the strongest leaps for any brand is its marketing strategy. Knowing the community and consumer base is a crucial factor. Hence, the brand’s marketing technique follows its target audience, and it fully shows how well-structured its image is in the audience’s eyes. In today’s world, social media and celebrities endorse makeup brands on their profiles to gain attention and hype for the brand’s products. Hence, the stronger your endorsers, the more popular your brand will turn out.
Selling Point:
Unlike drugstores, high-end makeup brands are not available in every store. They have exclusive retailers such as Sephora or their outlets where you can buy and ship products only from the said brand.
Quantity of Ingredients and Packaging
Premium brands use more active ingredients in their products that help them top the list every time. On the other hand, they spend a lot of time ensuring their packaging is visually appealing to the audience. Plastic packaging is no more a choice but instead looked down upon by many in this industry.
Investments
High-end brands have loads of heavy investments that help them achieve better quality. They get access to powerful technologies, labs, designer labels, and more only because of the extensive dollars they get from potential investors. Some fresh investors in the market are celebrities and singers that debut their makeup products with all the luxuries available. Something the drugstore makeup brands are not familiar with and have limited resources to manufacture their own.
Are Drugstore Makeup Products A Good Investment?
Drugstore makeup brands such as L.A Colors, Wet n Wild, L. A Girls, etc., are ideal for women looking for good quality beauty products. From foundations, concealers, eye pencils, mascara, lip colors, etc., They have it all! All these and much more in affordable price points and super quality. Moreover, hearing about high-end makeup brands can sound tempting, so we will list some of the renowned makeup brands that live up to their claims and fulfill your money’s worth.
Estee Lauder
NARS
Dior
Charlotte Tilbury
Armani
Bobbi Brown
Tom Ford
Chanel Beauty
Guerlain
Overall if you’re looking to purchase high-quality beauty products at an affordable price, we suggest hitting up MY US HUB for all the latest makeup brands and other beauty products. They have a vast range of everything you need and more. Also, their wholesale profit margin is impressive, and they are perfect for retailers and wholesale suppliers looking to get their hands on known beauty brands.
Moreover, When it comes down to drugstore and high-end, we suggest purchasing one high-end beauty product every month while sticking to a drugstore for everyday use. As long as the formula and quality work for you, there’s nothing wrong with buying drugstore makeup. However, you can keep high-end makeup for special occasions where you feel like shining more. Nonetheless, makeup supplies is all about experimenting and figuring out what works best for you at the end of the day
